Social media has laid bare the dynamic interests of Millenials and reshaped the way people consume and engage with information, revealing content cues that can be invaluable to membership associations as they evolve their engagement and retention strategies.
Think print has lost its purpose? Think again. Discover why print is still an important part of a successful integrated marketing strategy.
more customers and brands are online now than ever before, but it’s still proving challenging to convince executives to jump on the bandwagon.
Social networking is as much a benefit for the C-suite as it is for a brand’s overall marketing strategy. Here’s why.
With 79% of Australians now on social media platforms, it’s getting harder and harder to find people without an online presence. However, as brands continue to build their own online profiles, one sector still seems to need some convincing: the C-suite.
Harvard Business Review’s ‘The Business of Artificial Intelligence’ points out that over the last 250 years, the fundamental drivers of economic growth have been general purpose technologies, such as the steam engine, electricity, or the internal combustion engine. In this context, authors Eric Brynnjolfsson and Andrew McAfee define AI or, more specifically, machine learning (ML) as the most important technology of our era.
Topics: Content strategy
The good news is, it’s possible to test a few options until you find the optimum solution.From the science to the art, there are so many different facets to content marketing: conception, strategy, creative, publishing, automation, amplification and measurement to name just a few. So how do you decide what your team should own and what's best left to the experts?