We’ve been working with Hubspot for almost six months now, and they’ve been great at helping us get in shape as we grow. There is a science to their strategy that frames our thinking around content really effectively.
Harvard Business Review’s ‘The Business of Artificial Intelligence’ points out that over the last 250 years, the fundamental drivers of economic growth have been general purpose technologies, such as the steam engine, electricity, or the internal combustion engine. In this context, authors Eric Brynnjolfsson and Andrew McAfee define AI or, more specifically, machine learning (ML) as the most important technology of our era.
Topics: Content strategy
The good news is, it’s possible to test a few options until you find the optimum solution.From the science to the art, there are so many different facets to content marketing: conception, strategy, creative, publishing, automation, amplification and measurement to name just a few. So how do you decide what your team should own and what's best left to the experts?