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Mark Paton

Recent Posts

Can SEO tell us what our audience really cares about?

Posted by Mark Paton on Aug 14, 2018 6:04:40 PM

We’ve been working with Hubspot for almost six months now, and they’ve been great at helping us get in shape as we grow. There is a science to their strategy that frames our thinking around content really effectively.


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Why machine learning matters for Content Marketers

Posted by Mark Paton on Jun 1, 2018 4:52:28 PM

 

 Harvard Business Review’s ‘The Business of Artificial Intelligence’ points out that over the last 250 years, the fundamental drivers of economic growth have been general purpose technologies, such as the steam engine, electricity, or the internal combustion engine. In this context, authors Eric Brynnjolfsson and Andrew McAfee define AI or, more specifically, machine learning (ML) as the most important technology of our era.

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Topics: Content strategy

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