more customers and brands are online now than ever before, but it’s still proving challenging to convince executives to jump on the bandwagon.
Social networking is as much a benefit for the C-suite as it is for a brand’s overall marketing strategy. Here’s why.
With 79% of Australians now on social media platforms, it’s getting harder and harder to find people without an online presence. However, as brands continue to build their own online profiles, one sector still seems to need some convincing: the C-suite.