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4 tips to keep content relevant

Posted by Carnaby Press on Oct 7, 2019 8:05:00 AM


Member associations are experiencing a generational shift, as millennials (AKA Gen Y) increasingly make up the majority of an association cohort. This means that, as marketers, we need to focus on content in a way that really speaks to this generation, who really are no longer the fresh new kids on the block.

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Topics: Content strategy, digital marketing strategy, member associations, millenials, marketing to millenials

Rules of engagement: how social media can help build membership associations

Posted by Carnaby Press on Sep 27, 2019 9:00:00 AM


Social media has laid bare the dynamic interests of Millenials and reshaped the way people consume and engage with information, revealing content cues that can be invaluable to membership associations as they evolve their engagement and retention strategies.

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Topics: Content strategy, digital marketing strategy, member associations, millenials, marketing to millenials

Yes, print marketing is still important

Posted by Carnaby Press on Aug 13, 2019 9:00:00 AM


Think print has lost its purpose? Think again. Discover why print is still an important part of a successful integrated marketing strategy.

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Topics: Content strategy, digital marketing strategy, print marketing

HOW TO CONVINCE THE C-suite to get social

Posted by Carnaby Press on Jul 26, 2019 9:00:00 AM


more customers and brands are online now than ever before, but it’s still proving challenging to convince executives to jump on the bandwagon.
Social networking is as much a benefit for the C-suite as it is for a brand’s overall marketing strategy. Here’s why.

With 79% of Australians now on social media platforms, it’s getting harder and harder to find people without an online presence. However, as brands continue to build their own online profiles, one sector still seems to need some convincing: the C-suite.

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Topics: Content strategy, digital marketing strategy, C suite, social media

Why machine learning matters for Content Marketers

Posted by Mark Paton on Jun 1, 2018 4:52:28 PM

 

 Harvard Business Review’s ‘The Business of Artificial Intelligence’ points out that over the last 250 years, the fundamental drivers of economic growth have been general purpose technologies, such as the steam engine, electricity, or the internal combustion engine. In this context, authors Eric Brynnjolfsson and Andrew McAfee define AI or, more specifically, machine learning (ML) as the most important technology of our era.

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Topics: Content strategy

Mind the gap - WHY MODERN MARKETERS MAY NEED TO RE-THINK THEIR SKILL SET

Posted by Lisa Paton on May 15, 2018 12:05:06 PM

Have you ever though of yourself as a lift-shaft?

Because that’s how NewBase likes to describe the modern-day CMO who, according to the US marketing and advertising consultancy’s latest whitepaper, is increasingly “positioned at the centre of the business, servicing many functions from ground level, to the top floor executive suite, with information flowing in and out at all levels”.

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Topics: In-sourcing, Content strategy, Outsourcing

In-source or outsource? Who do you trust with your content?

Posted by Lisa Paton on May 15, 2018 12:03:55 PM

The good news is, it’s possible to test a few options until you find the optimum solution.

From the science to the art, there are so many different facets to content marketing: conception, strategy, creative, publishing, automation, amplification and measurement to name just a few. So how do you decide what your team should own and what's best left to the experts?

 

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Topics: In-sourcing, Content strategy, Outsourcing

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