Have you ever though of yourself as a lift-shaft?
Because that’s how NewBase likes to describe the modern-day CMO who, according to the US marketing and advertising consultancy’s latest whitepaper, is increasingly “positioned at the centre of the business, servicing many functions from ground level, to the top floor executive suite, with information flowing in and out at all levels”.
Topics: In-sourcing, Content strategy, Outsourcing
The good news is, it’s possible to test a few options until you find the optimum solution.
From the science to the art, there are so many different facets to content marketing: conception, strategy, creative, publishing, automation, amplification and measurement to name just a few. So how do you decide what your team should own and what's best left to the experts?
Topics: In-sourcing, Content strategy, Outsourcing