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4 tips to keep content relevant

Posted by Carnaby Press on Oct 7, 2019 8:05:00 AM


Member associations are experiencing a generational shift, as millennials (AKA Gen Y) increasingly make up the majority of an association cohort. This means that, as marketers, we need to focus on content in a way that really speaks to this generation, who really are no longer the fresh new kids on the block.

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Topics: Content strategy, digital marketing strategy, member associations, millenials, marketing to millenials

Rules of engagement: how social media can help build membership associations

Posted by Carnaby Press on Sep 27, 2019 9:00:00 AM


Social media has laid bare the dynamic interests of Millenials and reshaped the way people consume and engage with information, revealing content cues that can be invaluable to membership associations as they evolve their engagement and retention strategies.

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Topics: Content strategy, digital marketing strategy, member associations, millenials, marketing to millenials

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